FA LAKESIDE
New digital integrated fixtures, fitting room lounge and an LED wrapped entrance made Lakeside a phenomenal success. The own-able identity of the new store concept brought fresh impetus to store development. A take down version to complement the new concept would be an important part of the ambitious growth plans for 2024.
The first of three Flagship stores in 2023 that would become the three biggest in the estate. An adapted and improved v2 of the new store concept we first tested out at Newcastle was ready to go. A super-sized brief and new approach to digital content pushed the concept further.
